Subscription options:


Font Size:
farmersmarket

Farmers’ market pumps $1 million through local economyPosted: August 5, 2012

The Cranbrook Farmers’ Market is a significant economic player in the local economy, injecting nearly $1 million annually into the local economy, according to a recent study.

“Although people know the market is a great place to buy fresh, local food,” said Erna Jensen-Shill, the Cranbrook Farmer’s Market manager, “the results of this study help us communicate to others how valuable the farmers’ market is to our community.”

About 41,000 people visit the farmers’ market annually and on the day of the study, July 14, 2012, about 1,716 people visited the market. About 420 of these visitors participated in the survey. Over half of shoppers visit the market either ‘regularly’ (almost weekly) or ‘frequently’ (two to three times per month). Interestingly, says Jensen-Shill, 68.8% of respondents said they would do additional shopping at neighbouring businesses that day,” demonstrating the impact of the market on downtown area businesses. Top reasons for visiting the market included access to fresh, locally grown produce, supporting local area producers, and the community and cultural experience found at the market.

The Cranbrook Farmers’ Market is participating in a province-wide study of the economic and community benefits of farmers markets.

“Farmers’ markets continue to serve as the face of farming in B.C.,” said Elizabeth Quinn, Executive Director of the BC Association of Farmers’ Markets.  “There has been significant growth in the number and vitality of farmers’ markets in B.C. and it is important to understand not only what they contribute but also how much they contribute to local neighbourhoods, cities, and towns,” she explained.

The study is being carried out by the BC Association of Farmers’ Markets in collaboration with Dr. David Connell, a professor in the School of Environmental Planning at the University of Northern British Columbia.  Financial assistance was provided by participating farmers’ markets, Agriculture and Agri-Food Canada, the Investment Agriculture Foundation of BC, and Vancity Community Foundation.
The Cranbrook Farmer’s Market runs every Saturday until October 6, on 10th avenue South, adjacent to Rotary Park in Downtown Cranbrook, and also hosts Wednesday night markets in Rotary Park on August 8 and 22.  www.cranbrookfarmersmarket.com

e-KNOW

Tags:
Author:

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


More Stories

Cranbrook TamarackXmas

The Kootenay’s top destination shopping market

> Read More
http://store.leviton.com/Evr-Green-Electric-Vehicle-Charging-co

Electric car charger operating at curling club

> Read More
KimSpeedWatchLead

Speedwatch contributes to road safety

> Read More
julyfestdave

Dave Clarke joins city staff

> Read More
community-futures

Fernie woman Community Futures Volunteer of the Year

> Read More
bey blade lead

Bey Blade Competition today at library

> Read More
EKC Gerry EKC

Appreciation of the Zamboni driver

> Read More
EKFH Directors Gifts

Directors say goodbye with gifts

> Read More