The timing is perfect, as the hottest stretch of the year is upon us. Free Slurpees, Cranbrook!

In what has become a much-anticipated tradition, on Wednesday, July 11 (7/11), 7-Eleven is launching one of Canada’s largest (and most fun) giveaways to mark its birthday and the Slurpee summer season. As a thank you to its customers for 43 loyal years of Slurpee drinking, 7-Eleven is serving up nearly half a million of the 7.11 oz. cups for free at all its stores across the country between 11 a.m. and 7 p.m .(or until stocks last).

For Cranbrook, this means that 2,000 Slurpee drinks are up for grabs on the big day.

The Slurpee has become a Canadian icon. Not only do we consume millions of the brightly-coloured refreshments each month, we also Tweet about them every two to five minutes. They’ve become a symbol of childhood nostalgia, summer, fun and cool – celebrities mention them, popular TV series create their own – even Obama has said he thinks they’re delicious, and we all use the term brainfreeze!

So join the birthday celebration, brighten up your summer and try the newest, exclusive Slurpee flavours available at your local 7-Eleven store.

This must come as wonderful news to Manitobans, who remain the biggest fanatics when it comes to the legendary Slurpee.

For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. But its challengers are getting closer – Calgary and Detroit are hot on the heels of the Slurpee-loving Manitobans claiming second and third place respectively.

“It’s always a close battle but ultimately it’s a friendly one in North America,” says Tim Donegan, vice president for 7-Eleven Canada. “That said, we want to keep first place in Canada!”

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