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KRT seeking feedback on travel amidst pandemic
The tourism sector in B.C. and worldwide has been severely impacted by the COVID-19 pandemic and the related restrictions on non-essential travel.
At this time in the unprecedented global crisis, Kootenay Rockies Tourism (KRT), the regional destination management organization for southeastern B.C., is seeking to measure the level of comfort residents have with visiting local businesses, welcoming visitors to their community and travel intentions and motivations.
This survey is a part of on-going research to monitor residents’ current views on travel and tourism. This is the second release of this online survey, with the results from July 2020 being published in this report.
As residents of the Kootenay Rockies region, you are the heart of our communities and the foundation on which our region thrives. It is crucial that we understand your thoughts and feelings on tourism.
Tourism is one of the most important economic sectors in the Kootenay Rockies region. The destination welcomes 2.3 million overnight visitors annually, which is approximately 11% of total visitors to BC.
On average, 50% of our visitors are from Alberta, with a proportion reaching 70% for the eastern side of the region. Each year, visitors bring $725,000,000 in visitor spending, which translates to approximately $2.5 billion in tourism revenue.
Over 7,300 people are employed in the tourism industry in this region. Tourism also provides countless cultural, social and recreational benefits to the region, and valuable services enjoyed by residents that could not be sustained without the influx of visitors.
Please consider taking our Resident Survey to help us plan the recovery of the tourism industry. This survey will take approximately 15 minutes to complete and is open from January 11 to 18 inclusively.
The data from this survey will help inform COVID-19 recovery operations and future marketing initiatives. All responses are anonymous and personal information is not collected.
Our organization is in compliance with recommendations from the Provincial Health Office and Destination BC and therefore we are not encouraging non-essential travel through marketing efforts at this time.
Lead image: Entering Radium Hot Springs from Kootenay National Park. e-KNOW file photo
Kootenay Rockies Tourism
