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Tamarack Centre present Fare Fight For Food Challenge
Bentall Kennedy yesterday (Feb. 27) launched its Fare Fight For Food Challenge, a national initiative that will partner Bentall Kennedy-managed shopping centres in 17 locations across Canada with local food banks.
During the next eight months, Tamarack Centre and the Cranbrook Food Bank Society will host special events and promotions to raise awareness about hunger in our communities and across our country. Tamarack Centre will also compete against other participating malls across Canada, for funds raised and pounds of food collected. Winners will be given one of five $10,000 grants, to be donated to the winner’s partner food bank.
“In Canada, food bank usage is on the rise and Bentall Kennedy is determined to make a difference in the communities in which we live and work,” said John Minas, Vice President, Retail Services East.
Food Banks Canada’s website indicates that each month, close to 900,000 Canadians are assisted by food banks, and 38% of those helped are children and youth. “Our goal is to raise $75,000 & collect 20,000 pounds of food during our national challenge,” said John Minas, Vice President, Retail Services East.
All of the proceeds collected during fundraising will go to the partner food banks across Canada. The shopping centre that raises the most money will earn its partner food bank an additional $10,000.
Other grant categories include: Most amount of money fundraised per shopping centre square foot; Most amount of non-perishable food collected (by weight); Highest amount of corporate/business/service club monetary donation received; and lastly most amount of shopper/supporter e-mail addresses collected from the national on-line contest.
“Each shopping centre will designate a high traffic area to bring attention to our campaign, look for our display at each participating mall,” said Tony Segaric, Vice President, Retail Services West. “We will showcase our goal progress, adding excitement and a little friendly competition to our national challenge!”
For more information about Bentall Kennedy’s Fare Fight For Food campaign, visit farefightforfood.ca. We encourage everyone to enter the on-line contest for a chance to win groceries for a year (a $3,000 value) and support their local Food Bank!
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