Cranbrook was today named one of six British Columbia communities to host Canada Celebrates the FIFA World Cup 2026, a first-of-its-kind programme that will unite communities across the tournament co-host country and carry the energy, pride and passion that are synonymous with the world’s biggest sporting event beyond the host cities of Toronto and Vancouver..

Canada Celebrates will bring football (soccer) fans together for live match viewings, football-themed activations, cultural programming, music, food, and moments of national pride. It will run throughout the tournament from 11 June to 19 July, with pre-tournament stops on 1 June and 5 June respectively, along with supporting stops for the FIFA World Cup Trophy Tour by Coca-Cola.

With the support of the Government of Canada, municipalities and other partners, Canada Celebrates has stops spanning from coast-to-coast-to-coast and covering all provinces and one territory, from Whitehorse and Halifax to Kamloops and Niagara Falls.

The programme will bring FIFA World Cup energy to 38 stops across 34 communities within a two-hour drive of more than 75% of Canadian residents.

Canada Celebrates will be in Cranbrook on Saturday, June 27 (more details to come).

Other B.C. communities included as stops: Nelson (June 24); Revelstoke (June 22); Salmon Arm (June 20); Kamloops (June 18) and Fort St. John (June 11/12).

At its core, Canada Celebrates is a fan experience, recognising that supporters and communities are essential to the FIFA World Cup and creating welcoming spaces where people can gather, celebrate and connect through football. Stop specific programming details will be released in due course.

“As a Canadian, it’s incredibly meaningful to bring a taste of the FIFA World Cup 2026 to communities across the country and ensure Canadian residents can be part of this historic moment. We’re proud to work alongside such passionate partners to deliver experiences that reflect a shared pride and love of football, across Canada,” said Vittorio Montagliani, FIFA Vice-President and Concacaf President.

“Beyond hosting matches in Toronto and Vancouver, this FIFA World Cup will create a legacy for football in this country — inspiring the next generation and growing the game for years to come. We look forward to visiting all 34 communities as part of this global celebration.”

“This summer, Canada Celebrates will bring the energy and excitement of the FIFA World Cup 2026 to communities across the country. Sport has the power to bring people together, and this tour will help Canadians feel a part of this historic moment,” said the Hon. Adam van Koeverden, Secretary of State (Sport) and Canada’s FIFA Sherpa.

“The Government of Canada is proud to support this initiative in partnership with the Tourism Industry Association of Canada, so that Canadians can celebrate sport and cheer on Team Canada. This will strengthen our communities and share the pride of hosting the world.”

The FIFA World Cup 2026 will be the biggest sporting event ever, with Canada hosting alongside Mexico and the United States across 16 Host Cities, with 48 teams and 104 matches showcasing the world’s game in North America.

Taking place from June 11 to July 19, the tournament will unite not just the entire continent but indeed the world as fans from around the globe fill the stadiums or tune in to follow the action.

For the latest information on the competition, please visit the FIFA World Cup 2026 page on FIFA.com.

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