As wildfires continue to challenge communities across British Columbia, the Better Business Bureau is warning residents to stay safe, not just to fire threats but to financial ones.

From fake donations schemes and fraudulent relief services, scammers are exploiting public generosity.

Types of Wildfire Scams and Red Flags to Watch Out For

Fake Charities Scam

Scammers set up fake donation websites or social media campaigns, pocketing funds meant for wildfire relief.

The red flags to watch for: 

• High-pressure donation requests
• Missing charity registration details
• Untraceable payment platforms
• No verifiable contact information

Fraudulent Contractor Scam

After natural disasters, scammers may pose as repair contractors, and offer services to fix fire damaged properties, demanding upfront payments and then disappearing.

The red flags to watch for:  

• Request to do cash only deals
• Lack of a written contract
• No online reviews or history
• Refusal to provide references
• No licensing or insurance

Evacuation and Relief Scams

Phony aid organizations offering evacuation help or supplies for a fee, sometimes using official-sounding names to gain trust then vanish.

The red flags to watch for:  

• Requests for wire transfers or gift cards, or other untraceable payment methods
• Services not listed on official government websites
• No charity or not for profit number/association

Fake Crowdfunding Scams

Fraudulent crowdfunding pages with emotional but unverifiable stories claim to support wildfire victims but funnel money to scammers.

The red flags to watch for: 

• Vague stories, no personal information or backstory
• Unverified organizers
• Irregular updates
• Links to suspicious payment platforms

Crisis Misinformation and AI Fakes

During emergencies misinformation can spread quickly. For example, an outdated evacuation notice or fake postings, this can cause fear and could even lead people to donate based on misleading information. In some cases, scammers use AI to create fake images or videos of wildfire scenes, victims or destroyed homes to support fraudulent donation campaigns.

The red flags to watch for: 

• Claims not confirmed by official agencies
• Only source sharing this information/visual
• Overly dramatic visuals without credible sources
• Inconsistent lighting

• Unrealistic scenes

“Crisis brings out the best in our communities, but scammers see that compassion as an opportunity for profit,” stated Neesha Hothi, Director of Marketing & Communications for Better Business Bureau serving Mainland BC. “Verifying where your money goes, ensures your support reaches those who need it most.”

Top Tips to Protect Your Wallet & Avoid Charity Scams

Verify Before Donating

Before you give, research the organization. Reputable charities will have transparent financial information, clear contact information, and a history of providing services. Visit their website directly, do not trust links from social media or email unless received from a confirmed source. The Canada Revenue Agency has a searchable online database of all registered charities operating in Canada.

Research Contractors Before Your Hire

For property repairs, work only with licensed, insured contractors. Look up their business profile on BBB.orgto read reviews and verify credentials. Get multiple quotes, ask for references, and never agree to cash only deals. Legitimate businesses will be transparent about permits, timelines, and payment policies, and will always clarify terms upfront in a contract.

Avoid High-Pressure Appeals

Don’t rush to donate. Scammers often use urgency to push people donating on the spot. Take your time, ask questions, and don’t be afraid to say no. If you do decide to donate, avoid sending cash. Write a cheque or use a credit card or trusted donation platform so you have a record of the transaction. Always ask for a charitable donation tax receipt that includes the charity’s name and contact details.

Spot Misinformation, Including AI-Generated Fakes

Scammers are using AI to create fake wildfire images and videos to add emotional impact to fraudulent donation requests. These images can look convincing but often contain unnatural lighting, distorted details, or locations that do not match actual fire zones. Always rely on official sources like the BC Wildfire Service App, government alerts, and trusted local broadcasters for updates. Remember, well intentioned shares of fake content can unintentionally amplify misinformation, pause before reposting.

Make a real difference, safely. You can support B.C. wildfire victims without falling victim yourself. Stay informed, give wisely, and help stop scams.

Visit BBB.org/ScamTracker to check for active scams and report suspicious activity.

Fall for a scam or narrowly avoid one? There is power in telling your story. Report your personal experiences to BBB Scam Tracker, Canadian Anti-Fraud Centre or your local police.

The Better Business Bureau has empowered people to find businesses, brands and charities they can trust for over 110 years. In 2024, people turned to BBB more than 220 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. Regional, independent BBBs can be found across the United States and Canada, including BBB Serving Mainland BC & the Yukon Territory, which was founded in 1939.

e-KNOW file photo

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