Three East Kootenay attractions are among 80 in B.C. that will receive direct support for their recovery from the impacts of the COVID-19 pandemic.

The Major Anchor Attractions Program, first announced in May 2021, was one of the seven calls to action from the Tourism Task Force. Grants of up to $1 million will be provided to both businesses and not-for-profits, including: 23 urban anchor attractions; 34 rural anchor attractions; and 26 tour bus operators.

Local attractions to receive funding support are: Arq Mountain Centre Inc. in Cranbrook (rock climbing gym); Cranbrook Archives Museum and Landmark Foundation; and Fernie & District Historical Society.

Other provincial recipients include Butchart Gardens, International Dragon Boat Festival, the Pacific National Exhibition (PNE), Sea to Sky Gondola, Science World, Richmond Night Market, HR MacMillan Space Centre, Big White Ski Resort, Britannia Mine Museum, Hells Gate Airtram and Wilson’s Transportation.

“Today is an exciting day for our major anchor attractions that, because of the restrictions that have been in place throughout the pandemic, made sacrifices to keep us all safe,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “The sector called on government to provide grants, not loans, and we worked with tourism sector leaders to make sure these vital businesses and non-profits can continue to employ residents and draw visitors to attractions throughout B.C.”

B.C.’s anchor attractions play an important role in B.C.’s economy by drawing visitors to communities and supporting local small businesses throughout the province. Tour bus companies are a key link to bring travellers to many of the regional destinations, attractions and experiences.

Organizations can use the grants to pay for rent and utilities, payroll and costs related to restarting or ramping up operations and other business expenses that will help them recover from the impacts of the pandemic.

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