More than 20 Cranbrook community and business leaders will be freezing for the homeless this afternoon.

These daring and hardy men will strip down to their Christmas undies and brave the cold to raise $20,000 in support of the Salvation Army’s efforts to build a 24/7 shelter in Cranbrook for homeless men, women, and families throughout the East Kootenay.

In order to keep the icicles from forming on their vulnerable bits, participants will need to donate money every half hour to gain access to entertaining ‘warm-up’ activities, sponsored by a local business. Meanwhile, donations will be collected from the public to meet an hourly fundraising goal, which if achieved, will keep the participants exposed to the elements and donating another additional hour.

Presented by B-104 Total Country and The Drive FM in association with e-KNOW, Miracle on Baker Street takes place today (Dec. 11) from noon to 4 p.m. on Baker Street in front of the Bedroom Furniture Galleries in downtown Cranbrook.

So head downtown and take in the hilarity and fun and see if you can pitch in a bit and help out this great cause by deciding which particular half-frozen business owner or community leader you may wish to ‘help keep warm‘ with a donation.

Mr. Mike’s will be on hand to help fill the air with the smell of deliciousness and provide some warming food.

e-KNOW

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