The Cranbrook Chamber of Commerce has gone back to its roots by reverting to its original name.

The board of directors unanimously passed a resolution at their February 11 board meeting to return to using the moniker Cranbrook Chamber of Commerce dropping the “and District.”

Chamber President Dave Struthers commented that the change was a clear signal of a new year, with a new board and a renewed strategic plan. “We are going to put together a comprehensive communications plan which will include new branding and we wanted a crisp concise brand name,” he said.

Executive Director David D. Hull expounded in a report to the board that legally and technically the name of the organization has always been “Cranbrook Chamber of Commerce” since the Chamber’s formation in 1910.

“About 15 years ago the colloquial name was amended to add “and District” in an effort to ensure that the chamber was seen as embracing trade and commerce in the entire area,” he said.

With no paperwork to file the name change is immediate. “We are excited in the office to go back to our name sake roots. It is shorter and easier to work with,” said Hull. “I am confident that everyone knows that the Chamber represents the entire business community in the Cranbrook economic zone regardless of geo political boundaries.

“With 500 members the Cranbrook Chamber of Commerce is the professional business organization of choice in the Cranbrook area representing the entire depth and breadth of the economy.”

Cranbrook Chamber of Commerce

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