Women Mean Business: From the French Alps to the Heart of the Rockies

Tucked into the vibrant and welcoming mountain town of Golden, you’ll find more than just rugged adventure and scenic views — you’ll find a little slice of France. That’s where Pauline, the self-taught baker behind Pauline’s French Macarons, has built a business from love, flour, and perseverance.

Originally from the French Alps, Pauline came to Canada with her partner in 2006, planning only a one-year working holiday. But like many beautiful detours in life, that year stretched into something much bigger.

“We became citizens in 2014,” Pauline shared, “and by then, Canada had already started to feel like home.”

Still, something was missing — the pastries she grew up with. So she turned to baking as both a comfort and a creative outlet. What started as a way to reconnect with her roots soon evolved into a passionate pursuit.

“Since I was a kid, I’ve loved baking,” she said. “In 2014, with the support of my husband, I launched Pauline’s French Macarons, selling macarons at farmers markets. They were a challenge — but they quickly became a delight for both me and my customers.”

Today, Pauline’s business includes custom cakes, croissants, and a variety of authentic French pastries, with her products available at Ethos Café and through custom orders.

Her commercial kitchen is located right on the family property, allowing her to raise four children while also raising dough before sunrise.

Pauline’s days begin early — 4 a.m. early. “I start baking at dawn to have fresh pastries delivered by 7:30 a.m.,” she said. “Then I switch to mom mode — lunches, school runs — before returning to the kitchen for special orders.”

Despite the long hours, it’s a life that allows her to be present for her family. “I didn’t want to sacrifice motherhood for work. The business had to fit our life — not the other way around.”

Creating space for community and creativity

But Pauline’s contributions stretch beyond the kitchen. She also offers workshops through local schools and the Golden Food Bank. “Sharing knowledge and bringing people together through baking has been incredibly rewarding,” she says. It’s part of her commitment to community — and to nurturing joy through the simple act of making something with care.

Her business model also reflects her values: sustainability, quality, and innovation. “I use local, sustainable ingredients wherever I can,” Pauline explained. “I care deeply about the environment and try to be mindful from sourcing to packaging.”

As a self-taught baker in a culture where formal credentials often carry heavy weight, Pauline has had to overcome her own doubts.

“In France, diplomas are everything. I used to struggle with impostor syndrome,” she confessed. A French TV host who also found success without formal training became an unlikely mentor.

“Her journey helped me believe I could do this too.”

Her biggest reward? Seeing pride in the eyes of her children and husband. “That’s what success means to me.”

Advice for aspiring entrepreneurs

Pauline encourages other women to take the leap. “Don’t be scared. It’s an amazing journey. Yes, it’s hard work — but trying is everything.”

She also credits support networks like the Basin Business Advisor program, introduced to her by another woman entrepreneur. “It’s important to reach out and build those connections. We’re stronger together.”

Pauline continues to serve the local community and visitors alike, with hopes of expanding her reach as online orders grow. But at its heart, Pauline’s French Macarons remains a family-centred, passion-fuelled business grounded in community and care.

“Every day, I get to do what I love — and share it with others. That’s the dream.”

You can sample Pauline’s creations at Ethos Café in Golden or explore custom orders and connect with her through www.paulinesmacarons.com.

Photos submitted

e-KNOW

Article Share