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Posted: January 24, 2018

New marketing agency established in Fernie

A new marketing agency has been established in Fernie.

The agency established by Jude Smith and Kyle Hamilton is called birr.

birr offers a full suite of marketing services including strategy, design and branding, photography and videography, website development and online services, PR and media relations, social media strategy and implementation and email marketing.

“We saw a real gap in the market concerning good quality marketing strategy and implementation of campaigns. We have brought together a team of individuals with experience working with global brands and this really differentiates us from other agencies in the area,” Hamilton said.

The name “birr” comes from the dictionary definition meaning emphasis in statement, speech etc and force; energy; vigour.

“We have a great creative process and want to assist businesses, regional not-for-profit organizations and tourism destination marketing organizations to generate better return on investment from their marketing spend. They shouldn’t have to look outside of our region for quality services,” Jude Smith related.

“We took it upon ourselves to launch the company with The Fernie Elf project in December (pictured right). It was a fun project and resulted in an audience of millions thanks to the social media activity and mainstream media picking up on the campaign.”


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