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Posted: October 3, 2016

Just Eat It film and challenge at Centre 64

Everyone loves food. As a society, people devour countless cooking shows, culinary magazines and foodie blogs. So how is it possible that nearly 50% of the world’s food ends up in the trash?

just-eat-it-image-2-768x432On Saturday, October 8 Wildsight Kimberley/Cranbrook and the East Kootenay Humanity Network are pleased to present Just Eat It, a food waste story at Centre 64 in Kimberley. Doors open at 7 p.m. with the film starting at 7:30 p.m. and entry is free (by donation).

Following the film Wildsight will introduce the Just Eat It Challenge, a unique opportunity for households to document their food waste habits.

just-eat-it_photo5In the film quoted as a “smart, snappy documentary” by the Globe and Mail, filmmakers Jen and Grant (pictured above) dive into the issue of food waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that have been discarded. Jenn and Grant create their works in Vancouver and are known widely for their previous film, The Clean Bin Project.

Featuring interviews with author, activist and TED lecturer Tristram Stuart, food waste expert Dana Gunders, and acclaimed author Jonathan Bloom, Just Eat It looks at the systematic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe.

“Just Eat It is a film that really makes you look at your own habits and our Just Eat It Challenge will turn those habits into values by weighing food waste produced from six dinner meals over two weeks,” said Andrea Chapman of Wildsight Kimberley/Cranbrook. “This surely isn’t a tough challenge; however, it is quite shocking how much food we cast aside in our day-to-day. Compound that total over a longer period of time, and whoa, this is something to start paying attention to.”

More information about the film and challenge can be found at or by contacting Andrea Chapman at 250-427-2535 and [email protected].

Wildsight Kimberley/Cranbrook

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