Radium and valley to get sweet sledding exposure
By Courtney Allen
At the recent Tourism Radium/ Radium Chamber of Commerce Special General Meeting, the board announced that they will endeavor to hold a general meeting once per month to update and communicate with you, our membership.
At these meetings, I will also be giving marketing updates and offering marketing opportunities. I will follow each meeting with an email for those who were unable to attend; however, many of these opportunities will be first come first serve, so I encourage you to attend meetings whenever possible.
In our last meeting I let you know about the amazing opportunity with Snowmobiler TV. To summarize, Rod Romanow from Snowmobiler TV and Snow*Goer Magazine and I met at the Edmonton Snowmobile Tradeshow last October. With the news of Catamount Glacier opening for legal motorized recreational use, he and I had agreed that he would do a feature on Radium Hot Springs as a snowmobile destination.
Weather was a factor and while he and I had chatted in advance, his trip ended up happening fairly quickly after our last conversation. Members who attended the SGM were asked to participate in the form of providing accommodation and meals.
I am more pleased than I can even express at the community support and energy that was shown! Rod felt like “a rock star” as he was welcomed in true Radium Hot Springs style with warmth and laughter.
Thank you to:
Big Horn Meadows for offering superb accommodation and absolute professionalism in customer service!
The Old Salzburg for not only an unbelievable meal, but for going above and beyond with staging props and allowing Rod to interview happy diners in a packed restaurant!
CasaVino Wine Bar for a private wine tasting and great conversation!
The Melting Pot for one of the best breakfast’s Rod’s ever had!
Panorama Mountain Village and the T-Bar for a delicious meal, great atmosphere and the offer of great B-roll in the future!
La Cabina Ristorante for donating three meals and treating Rod like he belonged there. And for giving him several reasons to visit again! (And for yummy jellies)
Meet On Higher Ground for excellent bagged lunches to nourish hungry snowmobilers – perhaps a great business venture for the future!
The Horsethief Creek Pub for bringing everyone back to life after a long day on the glacier. (And a sweet hat!)
The Canadian Rockies Hot Springs for pool passes to allow for sore, well used muscles to relax in one of the most beautiful springs (Just named in the TOP 10 in the world!)
Mountainside Market for local coffee to start a healthy Kicking Horse addiction and gift card to ensure a return visit!
Big Horn Gifts and Souvenirs for a Radium Wonder Land hoodie; Rod wore it on his last day here!
Friends of Kootenay National Park for a “Friends in High Places” T-shirt and a fuzzy goat friend, whom Rod is sure his granddaughter will “adopt!
Radium Esso for a generous offering to provide fuel for Rod’s truck and sled!
A great big thank you to Scott and Allison Barsby for giving Rod a tour of the valley by taking him to Lussier Hot Springs, Lake Windermere for skating and ice fishing. Also thanks to Nicole Barsby and Toby Creek Adventures for lunch, providing sleds and equipment and for volunteering their staff; Jake Matula to ride in the shots. Scott and Jake volunteered their time for a safely guided tour of the incredible backcountry we are so fortunate to have in our back yard!
An experience like this is why I love what I do and am honored to work hard to continue to bring opportunities like this to Radium Hot Springs and the valley to showcase what a wonder land we truly have. The Radium Hot Springs feature will air next season; and website banner advertising with links to all who participated will start in the next couple weeks. Editorial in Snow*Goer magazine will also be in print for next season. I can guarantee increased traffic this season however, as word of mouth is one of the most powerful forms of advertising and we gave people a lot to talk about!
They say that one sledder spends more than six skiers in a day – we love skiers – so let’s love sledders too!
Please stay tuned for more opportunities coming our way in the future. If you ever want to be involved or would like to know more, please contact me any time.
Again, thank you to everyone who volunteered to be part of this experience – especially with how quickly it needed to happen!
Top photo: Courtney and Kara of Tourism Radium with Rod Romanow of Snowmobiler TV – courtesy Tourism Radium
Courtney Allen is the DMO – Marketing Tourism Radium.