Reverse Advent Calendar supporting the Cranbrook Food Bank

JCI Kootenay is excited to announce the return of the 55th annual Cranbrook Santa Claus Parade on Saturday, December 5, at 5:30 p.m.

This beloved holiday tradition will once again bring festive cheer to downtown Cranbrook, and JCI Kootenay is inviting local businesses, community groups, organizations, and families to take part in the celebration.

Float registration now open

Whether you’re entering a decorated vehicle, a festive float, or a creative holiday display, we encourage you to join us in making this year’s parade a memorable one for the community.

To register your float, email [email protected] by Saturday, November 28.

The parade will begin at Baker Street and 8th Avenue South, travel along Baker Street to 12th Avenue South, then loop back along 1st Street South to Rotary Park.

Advent Calendar

JCI Kootenay is once again partnering with the Cranbrook Food Bank to help support local families during the holiday season through the 2026 Reverse Advent Calendar.

Running from November 11 to December 4, the initiative encourages residents to give rather than receive. Each day features a suggested food or household item needed by the Food Bank, including canned goods, pantry staples, personal hygiene products, and holiday meal essentials.

Residents can collect the suggested items throughout the campaign and drop off their donations at either of the following locations:

• Ground Floor Coworking Space: 131 7th Avenue South;
• Cranbrook Visitor Centre: 800C Baker Street.

Donations are accepted Monday to Friday, from 9 a.m. to 5 p.m. The full Reverse Advent Calendar is available through JCI Kootenay’s social media channels.

JCI Kootenay will also be collecting donations for the Cranbrook Food Bank through its annual Loonie Drive during the parade. Additional details will be shared closer to the event.

e-KNOW file photo

JCI Kootenay

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