Two College of the Rockies (COTR) Business Administration students walked away from the Western Canadian International Business Competition as winners. The competition, held in Kelowna March 22 to 24, had participants from institutions across Canada.

Each team, consisting of four students, participated in a computerized simulation that replicated the running of a computer tablet company.  College of the Rockies’ team consisted of Melanie Whitnack, Chief Executive Officer; Jennifer LaVallee, Chief Financial Officer; Kieren Britton, Chief Marketing Officer and Clayton Fenrick, Chief Operating Officer.

A panel of judges evaluated the teams, and individual team members, on their business knowledge, their strategic plan, operations performance and presentation of skills.  The judges also challenged each team member to defend their business choices in one-to-one interviews.

At the conclusion of the competition Kieren Britton was awarded the silver award for her marketing efforts while Jennifer LaVallee earned the finance bronze award.

“I am very proud of our entire team.  It was a terrific learning experience for everyone and it was great to see Kieren and Jennifer rewarded for their hard work,” said College of the Rockies business instructor and team coach, Elaine Eccleston.

Above photo: College of the Rockies’ Business Administration students (l-r) Melanie Whitnack, Kieren Britton, Jennifer LaVallee and Clayton Fenrick competed at the Western Canadian International Business Competition in Kelowna.

COTR

Article Share