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Posted: September 26, 2019

Tourism committee seeks Kootenay Rockies member

Destination BC is seeking applicants for its Tourism Marketing Committee (TMC) for terms beginning January 1, 2020.  In the Kootenay Rockies region, the TMC requires one representative for a three-year term (January 1, 2020 to December 31, 2022).

Interested applicants should possess the following experience and skills, to complement those of the current members:

  • Experience with tourism marketing on a global, national, and/or provincial scale, demonstrating a thorough understanding of tourism issues, sectors, and opportunities.

Plus, at least one of the following as an area of specific expertise:

  • Digital/online marketing experience, with a particular focus on data-driven and programmatic marketing.
  • International marketing experience.
  • An operator/owner of a tourism business based in B.C.

Committee members are expected to work collaboratively with others, for the benefit of tourism province-wide, in a fully transparent and accountable process, and contribute to Destination BC’s marketing objectives in a meaningful way, including prioritizing time for committee meetings and review of materials. Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Members of the committee will have their travel expenses, related to TMC meetings, reimbursed. Members will not receive compensation for meetings.

More information about the TMC and its terms of reference can be found here. Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing.

The TMC comprises up to 21 members: Eighteen regionally based members, three from each of British Columbia’s six tourism regions; One member nominated by the Indigenous Tourism Association of British Columbia (ITBC); up to two additional members appointed by the Destination BC Board in consultation with RDMOs, if necessary to ensure that a broad cross-section of the tourism industry is represented on the Committee.

Collectively, TMC members must have the necessary range of skills and experience, regional and sector perspectives, and marketing knowledge to provide valued, strategic marketing advice to the CEO and board.


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