Home » KR director on Destination B.C.’s Tourism Marketing Committee

Posted: August 4, 2013

KR director on Destination B.C.’s Tourism Marketing Committee

Tourism industry representatives have now been selected to serve on Destination British Columbia’s Tourism Marketing Committee, announced Board Chair Andrea Shaw July 31.

Kathy Cooper
Kathy Cooper

Representing the East Kootenay (Kootenay Rockies) is Kathy Cooper, managing director of Kootenay Rockies Tourism and Mike McPhee, Director of Sales and Marketing, Island Lake Resort Group.

Destination British Columbia has been mandated to fulfill several key marketing and leadership responsibilities critical to the long-term, sustainable growth of the provincial tourism industry. The Tourism Marketing Committee will provide the Crown corporation’s Board of Directors and CEO with input and recommendations on tourism marketing strategies, tourism performance indicators, ways to encourage alignment in tourism marketing activities, and ways to leverage funds for tourism marketing programs.

“The establishment of this committee ensures that tourism stakeholders from across the province have an active role in strengthening and aligning our marketing efforts,” stated Shaw. “The board and staff at Destination British Columbia look forward to working with this experienced and knowledgeable group of tourism industry marketing experts. I would like to thank all of the applicants for their interest in serving on the committee and their support for B.C.’s tourism industry.”

The Tourism Marketing Committee is comprised of nominees identified by each of the six Regional Destination Marketing Organizations (RDMOs). Two Destination British Columbia Board members will also sit on the Committee, which will be chaired by Destination British Columbia’s CEO.

“Our government formed Destination British Columbia in partnership with B.C.’s tourism industry and designed it to be industry-led,” said Shirley Bond, Minister of Jobs, Tourism and Skills Training. “This Tourism Marketing Committee will ensure that industry and communities, not government, drive and develop the creative vision to market our rich tourism resources to the world. We’re confident that this approach to tourism marketing will help us meet our target of growing tourism revenues to $18 billion by 2016.”

Destination British Columbia and B.C.’s six Tourism Regions (Cariboo Chilcotin Coast, Kootenay Rockies, Northern BC, Thompson Okanagan, Vancouver Island, and Vancouver, Coast and Mountains) worked together to coordinate a consistent, accountable and transparent application process, across the province, to solicit nominations for the Tourism Marketing Committee.

The process used to identify names was region-led. Each RDMO reviewed the applications to confirm a variety of skills and perspectives were represented, short listing the applicants from their region to five qualified nominees. Each RDMO designated up to two representatives from their staff or board, who were not nominees for the Committee, to attend a provincial meeting to confirm the final recommended nominees from each region. The nominations were then submitted to Destination British Columbia’s Board of Directors for consideration.

“B.C.’s tourism regions took the lead in identifying people who have the skills needed to work for the benefit of tourism across the province, rather than a specific sector or city,” said David MacKenzie, Selection Committee Chair and Board Chair, Vancouver, Coast & Mountains Tourism Region.

For more information on the Tourism Marketing Committee, including member bios, please visit:

http://www.destinationbc.ca/About-Us/Tourism-Marketing-Committee.aspx#.UbesdOeG2So

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