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Getting found: Helping your customers find you
How do you market online with Google AdWords? Where do you start? Join Kootenay Rockies Innovation Council (KRIC) and the Kimberley Chamber of Commerce with a workshop that will walk you through the whole process, from creating an account and setting up your first campaign, to tracking and measuring performance.
Google AdWords can be an excellent, cost-effective tool for growing your business, if you understand how to run a smart campaign, which offers a strong and measurable return on your investment. You’ll leave the workshop with practical tools to help people find you online, generate more traffic to your website, track your success, target your marketing efforts to your potential customers and get more for your advertising dollar! No prior knowledge of AdWords is required.
Other information covered includes:
how the AdWords auction works;
the different types of campaigns and networks;
how to set a campaign budget;
how to choose keywords;
tactics to get more clicks to your website;
how to target your customers at the right point in the buying cycle;
why ad extensions are so effective, and how to use them;
how to use Google Analytics to improve your campaign’s effectiveness.
Lear more Wednesday, May 21, 11:30 a.m. – 6 p.m., at the Kimberley Convention & Athlete Training Center.
Registration is online at: http://kric.ca/events/getting-found-helping-your-customers-find-you-using-google
A free networking session, with light appetizers, will be held between 5 and 6 p.m. Drinks will be available for purchase during the networking session.
Kimberley Chamber of Commerce
