Panorama joins Mountain Collective
Panorama Mountain Resort announced that it has joined the Mountain Collective, one of the world’s premier ski and snowboard pass programs.
Steve Paccagnan, Panorama president and Chief Executive Officer said that membership is a significant milestone in the history of the resort.
“At Panorama we’re focused on sustainable growth, while not losing sight of our community or culture. At this mountain, skiers usually ski straight on to the lift and often ride trails with no one else in sight, this won’t change with our membership in the Mountain Collective. Our valley welcomes people from all around the world; and we’re more than happy to share the huge vertical, impeccable grooming and the powder of Taynton Bowl with more.”
Panorama has been considering joining an international pass program since 2016 but before moving forward decided to focus on improving the mountain experience. More than $25 million has been invested in recent years, with snowmaking, grooming, alpine terrain expansion and village dining at the forefront.
“We travelled to the USA in January to meet with executives from all Mountain Collective resorts and were welcomed with open arms. We immediately felt this was the right group for us. Destinations in the collective are 100% focused on delivering unique experiences, they’re mountain people who have a real passion for skiing and snowboarding,” Paccagnan said.
The pass offers holders two days of skiing and riding at each of 22 iconic resort destinations around the world, including Banff Sunshine, Lake Louise and Revelstoke, along with destinations across the USA, Japan, Australia, New Zealand and France.