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Campaign challenges stigma for those affected by dementia
According to a B.C. survey conducted by Insights West in 2018, more than 70% of respondents felt people living with dementia experience stigma.
Stigma – which is negative attitudes and misconceptions held by family, friends and professionals – can be a barrier that prevents people from seeking out a diagnosis if they are beginning to see possible symptoms, or it may keep them from accessing services.
Dementia is a term that describes a general group of brain disorders. Symptoms include the loss of memory, impaired judgment, and changes in behaviour and personality. Dementia is progressive, degenerative and eventually terminal.
This January, residents of Cranbrook and other East Kootenay communities are invited to take part in Alzheimer’s Awareness Month, a national campaign focused on changing the general public’s perceptions of what it means to live with Alzheimer’s disease and other dementias. Changing perceptions is key to reducing stigma, which ultimately supports people living with dementia to stay active and engaged in the community.
The Alzheimer Society of B.C. connects people living with dementia, their caregivers and family members to support and education at any point in the disease through First Link dementia support.
Cranbrook and other East Kootenay residents can connect to support by asking their health-care provider for a referral or by calling the First Link Dementia Helpline at 1-800-936-6033.
To learn more about the Alzheimer Society of B.C. and Alzheimer’s Awareness Month, visit alzheimerbc.org.
Lead image: Support groups offered by the Alzheimer Society of B.C. help families live well with dementia. Photo submitted
Alzheimer Society of B.C.
