Rocky Mountain Chocolate in Fernie today presented handcrafted chocolates and confections to over 75 front line health workers at Elk Valley Hospital and B.C. Ambulance Service.

The presentation is part of a Rocky Mountain Chocolate national chain endeavour donating more than $500,000 worth tasty goods to local charities, frontline healthcare workers, food banks, nursing homes and community groups across Canada over the next few weeks.

“We appreciate the sacrifice our front line workers have made and the immense pressure it puts on themselves and their family and we wish to bless and brighten their Easter with a gift of appreciation,” said Mandy Nemanishen, who owns the Fernie franchise with husband Shane.

More than 50 franchisees, representing 65 locations coast-to-coast, and hundreds of corporate and retail staff are participating in the company-wide initiative, giving many employees the opportunity to return to work – while adhering to strict social distancing protocols – in order to produce and package inventory to be donated.

“We are living through an incredibly difficult time right now and the COVID-19 crisis has had a devastating impact on our franchise owners, retail staff and their families,” said Brian Kerzner, president of Rocky Mountain Chocolate.  “With our individual stores currently closed, our corporate team and franchisees are coming together to provide support for our staff while also giving back to those who are on the front lines of this crisis. Easter is one of our favourite holidays as a company and we are doing everything we can to continue offering seasonal treats to our customers to provide them with a sense of normalcy over the holidays, while also offering a sweet escape to communities and individuals in need during this challenging time.”

Lead image: Elk Valley Hospital staff receive treats from Rocky Mountain Chocolate Fernie owner Mandy Nemanishen. Photos submitted

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