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Tourism Conference deemed great success
Kootenay Rockies Tourism Association held its 36th Annual General Meeting and Tourism Industry Conference in Rossland, British Columbia at the Prestige Mountain Resort on October 30.
The conference, with 90 stakeholders in attendance, was deemed a great success. The AGM was held first and included an election of officers who will hold a two-year term on the Board of Kootenay Rockies Tourism. Click here for a list of the 2013-15 Board
Destination BC board member and Mayor of Sun Peaks Mountain Resort Municipality, Al Raine, presented an overview of Destination BC and an update from the new Board of Directors.
Mr. Raine presented key highlights of the activities of the DBC Board including the newly formed Tourism Marketing Committee, which includes three representatives from our region – Mike McPhee of Island Lake Lodge, Thom Tischik of the Revelstoke Accommodation Association and Kathy Cooper, CEO of Kootenay Rockies Tourism. We also congratulate Marsha Walden in her new role as the CEO for Destination BC.
Kathy Cooper presented the delegates with an overview of tourism in Canada and British Columbia along with key highlights of the program areas of Tourism Partners, Travel Trade, Media and Communities.
Thom Tischik – Executive Director of the Revelstoke Accommodation Association presented ‘Communities working with the Region – How they fit with the big picture of regional marketing.’ The presentation was well received by the audience with so many useful and insightful ideas delivered by Thom.
The concurrent breakout sessions included ‘Advanced Online Reputation Management’ delivered by Daniel Edward Craig – Author & Consultant of Reknown and ‘The Business Case for Sustainable Tourism’ delivered by Angela Nagy – CEO of Green Tourism Canada.
New for 2013 was the introduction of two Tourism Awards for Best Community Tourism Initiative and Best Marketing Campaign of the Year:
The winner of the Community Award, was a multi-partner initiative by Nelson-Kootenay Lake Tourism, Tourism Rossland, Whitewater Ski Resort and Red Mountain Resort working together to win the ‘Best Ski Town Throwdown’ contest with Powder Magazine. Congratulations to Deanne Steven – Tourism Rossland and Dianna Ducs – Nelson-Kootenay Lake Tourism for their Tourism award!
Lead photo: (l-r,) Fran Richards, Erik Kalacis, Red Mountain Resort; Deanne Steven, Tourism Rossland; Dianna Ducs, Nelson-Kootenay Lake Tourism; Anne Pigeon, Rebeckah Hornung, Whitewater Ski Resort.
The Marketing Campaign of the Year Award was presented to a multi-partner initiative between Island Lake Catskiing and Mica Heliskiing for the TV show called ‘The Balance of Powder.’ Congratulations to both of them.
All the presentations given throughout the day are available to download here. Kootenay Rockies Tourism would like to thank all of our sponsors and the companies that donated to the Silent Auction. Your support of this event is most appreciated.
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