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Posted: September 16, 2023

Help B.C. recover by exploring the province now


New campaign urges travel to communities impacted by wildfires to support local economies

B.C. tourism businesses impacted by wildfires and highway closures want people to know their doors are open and their communities are safe for visitors.

Destination BC and the provincial government are making an urgent appeal to British Columbians and visitors: travel now to support local businesses in impacted communities.

To spread the word, Destination BC has launched a marketing campaign aimed at British Columbians and travellers from Alberta and Washington State urging people to explore the province, especially in affected regions, through inspirational messages and stories of resilience.

Repeatedly, British Columbians have demonstrated their generosity and desire to support communities, businesses and neighbours, locally and throughout the province. People can and want to help, and by traveling now and through the fall, everyone can help support the businesses and people who work tirelessly to create exceptional experiences and vibrant, thriving communities for residents and visitors.

The province is also supporting the BC Restaurant and Food Services Association (BCRFA) to launch a new series of Dine Around promotions to immediately support restaurants in the most heavily hit communities by promoting different food specials and opportunities for guests to sip, savour, and stay, while enjoying the abundant flavours and fare that BC has to offer.


Wine Growers BC is encouraging fall travel to the nine wine regions in B.C. and enjoyment at home through its many hospitality and retail partners. While vineyards have been hard-hit by wildfires and other challenges of climate change, B.C. wineries are resilient, open for business, and eager to welcome visitors back – all while deepening the bonds between people and world-class, sustainable, 100% BC agri-food product.

“In the face of adversity, the BC Restaurant and Food Services Association is igniting a culinary Dine Around Series with the launch of ‘Dine Around Happy Hour,’ the inaugural chapter of a four-part tasting journey spanning September 2023 to June 2024,” noted Ian Tostenson, President & CEO, BC Restaurant and Food Services Association.

“This initiative stands as a sign of hope, guiding our restaurants through the challenges posed by a drop in sales as a result of the devastating forest fires resulting in a tourism decline this last summer, as we rally behind our resilient restaurants, one happy hour at a time.”

Hat Creek Ranch north of Cache Creek

“While this summer brought immeasurable challenges to many communities in the province, what has not wavered is the strength and resilience of the people – and the places – that make B.C. so special. While the seasons change, their spirit does not. This fall, British Columbians can show their support for B.C. by exploring B.C. With open hearts and doors, businesses are ready to welcome you,” said Maya Lange, Vice President of Global Marketing, Destination BC.

For more trip inspiration, ideas, and planning, residents and visitors can explore, #exploreBCnow and #exploreBC on Instagram and TikTok.

For those unable to travel now, gift cards are a great way to support these businesses today when they need it most, while planning a trip in the future. Accommodation providers, attractions and restaurants offer many gift card options to choose from.

Kamloops Lake

Lead image: Osoyoos. e-KNOW file photos

Destination BC

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